What’s Been On Our Mind Lately…
Audience and message are the first two critical considerations for getting business communication right. The next two are purpose and medium.
Getting results from your business communication depends on your scope–and no, I don’t mean your mouthwash. (Though that doesn’t hurt.)
How your brand can undersell you when you least expect it
Integrity is the most important ingredient for building a strong brand; VW’s example shows its conspicuous absence.
There’s a difference between busyness and business.