What’s Been On Our Mind Lately…
How can I make my business communication more successful? (part two)
Audience and message are the first two critical considerations for getting business communication right. The next two are purpose and medium.
How can I make my business communication more successful? (part one)
Getting results from your business communication depends on your scope–and no, I don’t mean your mouthwash. (Though that doesn’t hurt.)
Negative Brand Equity
How your brand can undersell you when you least expect it
From Brain Damage to Brand Damage
Integrity is the most important ingredient for building a strong brand; VW’s example shows its conspicuous absence.
Open for busyness?
There’s a difference between busyness and business.