by Mike Deas | Jan 25, 2017 | Communication
In our last post, we looked at the importance of defining scope for successful business communication. Our tool for defining scope is AM/PM: Audience – Message – Purpose – Medium. We’ve already addressed audience and message. Now let’s look at purpose and medium....
by Mike Deas | Jan 12, 2017 | Communication
Business communication is no different from any other project you undertake: to be successful, you have to nail down the scope, schedule, and budget. Of these three components, scope is the most important, because the other two vary in relation to it. But scope is...
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