by Mike Deas | Feb 23, 2016 | Brand
These days we hear about a lot of “negative” things—negative interest from central banks, negative ad campaigns—but have you ever seen negative brand equity? Theoretically, that happens any time a brand actually decreases a company’s value (think BP’s brand after...
by Mike Deas | Sep 30, 2015 | Brand
The corporate deceit perpetrated by Volkswagen AG, cheating on EPA requirements for diesel emissions by means of defeat device, has created a cascade of consequences. They fall like ever larger dominoes throughout the economic world, reported relentlessly by every...
by Mike Deas | Sep 8, 2015 | Brand, Marketing
On Labor Day 2015 Colleen and I announced that we, I.deas Abound, are officially a going concern, as they say. (In fact, we’ve been working for client since March; we took time to build some steam, complete some projects, make some clients happy, and prove to...
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