Blog - I.deas Abound

How can I make my business communication more successful? (part two)

Audience and message are the first two critical considerations for getting business communication right. The next two are purpose and medium.

Getting results from your business communication depends on your scope–and no, I don’t mean your mouthwash. (Though that doesn’t hurt.)

by Mike Deas | Feb 23, 2016 | Brand

How your brand can undersell you when you least expect it

by Mike Deas | Sep 30, 2015 | Brand

Integrity is the most important ingredient for building a strong brand; VW’s example shows its conspicuous absence.

There’s a difference between busyness and business.