Negative Brand Equity

Negative Brand Equity

These days we hear about a lot of “negative” things—negative interest from central banks, negative ad campaigns—but have you ever seen negative brand equity? Theoretically, that happens any time a brand actually decreases a company’s value (think BP’s brand after...
From Brain Damage to Brand Damage

From Brain Damage to Brand Damage

The corporate deceit perpetrated by Volkswagen AG, cheating on EPA requirements for diesel emissions by means of defeat device, has created a cascade of consequences. They fall like ever larger dominoes throughout the economic world, reported relentlessly by every...
Open for busyness?

Open for busyness?

On Labor Day 2015 Colleen and I announced that we, I.deas Abound, are officially a going concern, as they say.  (In fact, we’ve been working for client since March; we took time to build some steam, complete some projects, make some clients happy, and prove to...